The purpose of business stationery has changed a lot, and is no longer just a way to give some basic information about yourself and your business. Companies today are getting more imaginative in the way they design their stationary, now using it as a platform to show some personality and creative flair. Here are a few top tips for designing your own business stationery.
It represents you
The most important thing to take on board about business stationery is that it represents you and your company. You want to design something professional and creative, so people will then associate those same traits with the business you run.
Be consistent
The amount of different business stationery available is huge, ranging from business cards, letterheads, pens, mugs and the list goes on. You can choose any number of these options for your own stationary, but it’s important to stay consistent with your design and style. It’s important to make sure that when someone sees, or is given some of your stationary they straightaway associate it with your company. The colours you use will play a big part of this, as well as the fonts you use.
Establish a brand
As a company it’s crucial to establish yourself as a brand, and build recognition on your logo or slogan. Customers will be more likely to put their trust in a company that has successfully established themselves as a brand. Your business stationery will not only help you brand your company, but also act as a marketing campaign.
Logo
Choosing a logo is what most people find to be the hardest part of branding a company. You want the design that identifies your company to be simple, effective and most importantly something you won’t hate after a while. You will put this logo on all of your business stationary, so take your time and come up with a logo that represents exactly what your company is about.
Slogan
Not all companies will feel the need to have a slogan, but for others it’s a great way of further establishing your branding. A slogan is often a ‘promise’ from a company to their customers.
Keep it simple
It’s important to be creative, but that doesn’t necessarily mean your design has to be complicated. A simple design is much more effective on business stationary, as it isn’t too much to take in and people can clearly associate it with your company.
Business stationery can be the next step in establishing your company as a brand. It’s a great way to show the personality and creativity of your business, as well as having some professional looking stationary to present to customers. A great stationery design will leave a lasting impression, and also act as a subtle form of marketing.
Digital Printing Services 