Eco Friendly

Why You Should Consider Printing a Newsletter

Posted on by The Printing Guru

In a world of e-everything, many companies have shied away from newsletter printing in favor of email newsletters. While email newsletters can be good marketing tools, they do not equal the power of a printed newsletter. The following seven reasons detail why you should consider printing a newsletter to send to your customers.

1. Tangible Reminders for Customers

Digital newsletters have no lasting value; they aren’t casually picked up and read, and they’re instantly deleted. A printed newsletter can’t be simply deleted without being read – or locked away in a spam folder.

 2. Keep Your Staff Informed

Newsletters are a great way to communicate with your employees, especially if you have many employees spread out over a large region. An employee newsletter can include content that helps your employees do their jobs better, thereby increasing profits.

3. Go In-depth

Television commercials and email blasts do not have the time or receive the customer patience necessary to go in-depth with specific details customers can use to their advantage. A printed newsletter can explore topics in a more meaningful manner, thereby adding value to your customers and establishing your company as the premier of your industry.

HB Innosight by Hvanderson Design

HB Innosight by Hvanderson Design

4. Promote Events

Newsletters are a great way to promote events or sales, especially if your business is involved with lots of events on a regular basis.

5. Develop Relationships

Developing a relationship with your customer base is very important, and one of the best ways to do that is to send them regular updates about your business via newsletters. It’s a more personal way to communicate than through email blasts or web updates, and it helps establish long-term customer loyalty.

6. Develop Your Brand Image

Your brand is more than a logo or a slogan; it’s the essence of what your business is all about.  One of the best ways to establish this is to send out newsletters that highlight the qualities of your company and those qualities are relevant to your customers. Create a sense of solidarity, and your customers will gladly do business with you.

Ensight Canada by Kryzma Design StudiosEnsight Canada by Kryzma Design Studios

Read more at http://www.business2community.com/marketing/why-you-should-consider-printing-a-newsletter-0372358#Wj0wq2cKUUipudHx.99

Eco friendly digital printing

5 Reasons Why Digital Printing is Eco Friendly

Posted on by The Printing Guru

First post in our new blog! So we thought we’d start it with something dear to our heart….eco-friendly printing. Do you know how eco-friendly your printer is?

We’re now in a time where many different industries are striving to be as eco friendly as possible, and printing is definitely one of those industries. Both digital printing and litho printing have come a long way, and it’s digital printing that especially has characteristics making it attractive to someone who’s mindful of harming the environment. Here are some of the reasons why digital printing is eco friendly.

Eco friendly digital printing

1. Cleaner Presses

The ink used in digital printing does actually have a mild solvent, but these presses produce very little or no volatile organic compounds (VOCs). This method of printing has no need for many of the substances and materials used in other methods, by having a cleaner and simpler printing process makes it a lot more ‘green’.

2. Fewer Printing Stages

The lack of pre-press stages in digital printing means that it doesn’t require the use of plates or photo chemicals used in offset printing. Having fewer stages of production means there’s a lot less waste and energy consumption, as well as avoiding the effect of harmful substances to the environment.

3. Less Waste

Digital printing is a lot more efficient in terms of the waste that it produces compared to other forms of printing. When using another method of printing where it requires the use of chemicals, film and other materials the amount of waste produced tends to be a lot more substantial. Also these types of materials need to be disposed of correctly which will then require more energy and resources. By eliminating the use of those materials and therefore having a lot less waste it makes this method of printing a lot more environmentally friendly.

4. Lack of Harmful Emissions

The lack of harmful emissions produced whilst digitally printing means that there is no longer any need for ventilation or emissions capture. This will reduce the amount of energy consumption substantially. Modern printers are being designed with energy efficiency in mind due to the increasing importance to be environmentally friendly.

5. Can Print on a Wide Range of Materials

This type of press used to be very restricted by what materials could be printed onto, that is no longer the case. There is now a massive range of stock for digital printing, many of which have been certified by The Forest Stewardship Council (FSC) and The Sustainable Forestry Initiative (SFI). By having such a wide range of stock available to print on it means digital printing offers many options to stay eco friendly, especially when some of that stock is recycled. By having a wide variety of stock to print on it means that not only is the printing method eco friendly but also so are the materials being used.

Choose a printer who realises the importance of making sure that their work is produced in as environmentally friendly manner as possible, Manor Printing Bristol are always striving to find new ways to expand and enhance their eco friendly policy. Take a look at their eco friendly policy, or if you require any further advice or information get in touch and speak to one of their experienced team members and discover what they can do for your company on 01453 843 582.